Many companies struggle with translating customer insights into new business. I create strategies for growth, engagement, and differentiation. Let me give you an example. I am working with a local lawn and landscaping company. They were closing 50% of their leads generated by their website. After we looked at their data, we found that most of the deals that didn’t close were over less than 2k dollars. We created a strategy that if a deal didn’t close at that level, they would offer 50% project financing over one year interest-free. I helped them align customer needs with their marketing and sales and increased their revenue by 35%.