Connecting the dots from disparate pieces of data and information like marketing insights to business-building activities like New Product Pipelines and Messaging that are relevant and motivating to the target.
I am a marketing/branding leader who excels at creating marketing strategies targeting consumers, B2B to health care professionals (HCPs and KOLs), and retail trade. Experienced in developing commercial strategy and commercializing products, from insights to concepts to launch. Multi-lingual. Fluent in Hebrew. Learned some Thai from living in Thailand as an exchange student. Studied German in High School. US Patent Holder: US Utility Patent # 9,567,138 and US Design Patents # D845,548; D846,807, D926,474 and D885,059
• Global Strategy Development
• Branding & Brand Management
• Cross-Functional Team Leadership
• Market Research & Insights
• New Product and Business Development
• P & L Management
• Licensing & Commercialization
• Strategic & Long-Range Planning
• People Coaching and Development
