My parents always told me I could achieve anything if I were focused, hard-working, ethical, and persistent. I was also told to look at every opportunity and “live life without an instruction manual.” I took that advice, which has paid off, but it hasn’t been without struggles along the way. I have had failures in my personal and professional life, but I have learned from each failure and made the necessary adjustments to succeed. I thank my family, friends, and my mentors who helped guide me along the way.

I am now doing what I love to do – helping mid-market companies grow their businesses. I am a Marketing Strategist, Growth Hacker, Entrepreneur, and an Outsourced Fractional CMO with proven experience and a successful track record of bringing innovation and visionary thinking to B2B and B2C companies resulting in measurable bottom-line success. I am also a right-brain/left-brain strategist who combines the art and science of sales and marketing to produce game-changing strategies for companies and organizations – large and small.

CORE COMPETENCIES THAT OPTIMIZE VALUE

– Executive Leadership
– Mentoring & Developing High-Performance Teams
– Strategic Marketing
– Analytics Management
– Market Research (Quantitative & Qualitative)
– Branding and Brand Management & Protection
– Public Relations
– Direct Marketing
– Social Media Strategy & Execution
– Digital Marketing & Execution
– Sales Management & New Business Development
– SEO Optimization
– Paid Search
– Innovation & Entrepreneurship
– Segmentation & Targeting
– Negotiations & Client Management
– Strategic Consulting
– Competitive Intelligence
– P&L Responsibility
– New Market Identification
– Collaborative Team Leader
– Product Launches
– e-Commerce
– Loyalty & Retention Programs
– Customer Journey Mapping & Persona Development