Led a newly-formed team of over 30 data scientists, user experience researchers, and analysts and partnered cross-functionally to drive growth of Nike’s digital direct-to-consumer business globally (e.g. >20% growth in Nike Brand Digital sales revenue to over $11B during my tenure). Reimagined the Analytics and Data Science team at Betterment, a fast-growing fintech startup to support over 50% growth in AUM during my tenure (Sept 2019 to Feb 2021) from <$20B to $30B. Supported up to 14 Product Experience Analysts within the Advertising product group to drive improvements in the advertiser experience, contributing to 75% growth in Ads product revenue during my tenure ($40B to $69.7B).