—Developed The Coca-Cola Company’s Global 1996 Olympic Marketing Playbook.

—Procter & Gamble Invention Team: Founding Member (with Doug Hall) Developed the pouring spout on orange juice cartons and helped launch 11 new products in 12 months – a P&G record.

—Created the Direct-to-Video product category for Disney with “The Return of Jafar”, which netted retail sales of $129 million.

—Led marketing launch of XFL Football League (2001 edition)

—Directed marketing for the Utah Jazz / Larry H Miller Sports and Entertainment Group.

—Wrote “The Marketing Game, How The World’s Best Companies Play to Win”, published in 14 languages with worldwide sales of over 250,000 copies.

—Wrote “The Smart Marketer’s Toolbox”, published in 2011.

Specialties: Branding, brand strategy, innovation, new products, social media, leveraging technology. sports marketing, advertising.