Versatile and dynamic marketing executive with over 25 years of experience driving revenue, business growth, and sustainability for companies in the healthcare and technology sectors. Adept at leading global marketing teams and brand management in both B2B and B2C environments domestically and internationally. Expertise in developing winning marketing strategies, creating robust demand generation engines, and launching new products or new brands in partnership with sales teams. Enjoys leveraging insights on target prospects and segments to implement marketing strategies that exceed revenue objectives.

CAREER HIGHLIGHTS

Led a massive rebrand in 2014 and a brand refresh in 2017, including an extensive redesign of the Spok website, SEO/SEM campaigns, customer buying journey optimization, and retargeting campaigns. The result was that brand awareness grew from 0 to 66% and consideration to 96%, while website conversion increased by 28%.

Enabled high double-digit growth for Iris Telehealth, a PE-backed provider of telepsychiatry services, by developing a marketing strategy for hospital systems with tactics for sales tools and support, brand growth, demand generation, and digital marketing recommendations.

Launched a new analytics software product for a healthcare IT company. Developed and led an integrated marketing strategy and campaign that included Sales Toolkit, targeted advertising, lead generation, and digital tactics, enabling sales to exceed revenue by over 20%.

Created and implemented a turnaround marketing strategy for a small international division based on comprehensive segmentation and targeting analyses which led to a 20%+ revenue increase, exceeding revenue and EBITDA goals.

Led Internet product management at a technology company, exceeding revenue and subscriber objectives while maintaining ARPU and growing margins for the B2C and B2C markets. She reduced churn by 45 basis points by implementing a “win back” desk approach and launching targeted local initiatives. She also greatly improved employee satisfaction from 52% to 80%.