I have over 20 years of marketing experience—from traditional CPG to direct response TV and, for the last 8 years, direct-to-consumer e-commerce. I’ve grown early-stage DTC start-ups like MealEnders (weight control) to millions in sales through full-funnel marketing tactics. I’ve helped industry leaders like Proactiv Solution and Sunsweet Growers reposition their brands, launch products, and dramatically increase subscription stick rate (a full turn for Proactiv). And I have experience with supplements having provided consulting services to a supplement startup (HealthyUp) for two years to help them with their e-commerce effort when they were ready to move beyond Amazon, including package design, Shopify redesign, acquisition strategy, etc. I’ve developed brand strategies for several startups and have had my hands in just about every kind of marketing tactic including broadcast advertising (general and direct response); online social, search and display advertising (with extensive hands-on experience with Meta); influencer and affiliate marketing; direct mail; email automation (with deep knowledge of Klaviyo); content marketing; and SEO, just to name a few.