I worked at an industrial digital marketing agency for 15 years, and began my career there as a PPC Specialist. – I was promoted to a management role after a few years where I worked with clients on paid, organic and website strategies. – My longest role at this agency was as their Director of Marketing, which I did for 7 years. In addition to being the director, I was essentially the entire department, so I created the strategies and implemented them and then reported on them to the rest of the executive team. This is where I got a lot of hands on experience in all things marketing. From event planning to marketing automation and everything in-between. – My last role before leaving to pursue consulting and fractional marketing was as their Director of Paid Media where I had the awesome opportunity to mentor and teach 20+ Team Members. Our strategies won a few awards as well.