Experienced marketing and analytics leader serving clients and brands with 15+ years of experience bringing 360° marketing campaigns, consumer insights, and business projects to life at leading global CPG, children’s products, hospitality, and technology companies. I have deep and broad experience leading marketing campaigns, strategy, and insights-to-action execution for B2C retailers Walmart and Target, specialty brands serving 100+ MLB, NFL, NHL, and other professional sports teams, hospitality franchise partners, college and university clients, and leading technology companies. I activated $400M+ market share increases through insights-based consumer activations, customer research, and retail growth in the last 15 years through the use of voice of the customer, digital and social media performance, SKU category analytics, promotional planning, shopper research, and customer lifetime value insights.

Past Clients:

• AREAS North America – Customer Loyalty Strategy, Brand Strategy, Client Engagement.
• What Do You Meme? – Customer Marketing Strategy, Master Data Management, Consumer Intelligence Programming.