Fractional CSO
Minimize your risk while optimizing your growth by leveraging Fractional Executives.
Optimize your Sales with a Fractional CSO
The business world is constantly evolving and finding the right partners to grow with you is essential to success. That’s why more and more companies are turning to fractional Chief Sales Officers (CSO) as a solution for their sales processes, strategy and sales operations needs.
What is a Fractional CSO?
A fractional Chief Sales Officer (CSO) is a senior-level sales executive who provides their expertise and leadership in sales on a part-time, project or interim basis. These professionals are experienced sales leaders who help you build sales processes, strategies and how to measure success. Fractional CSOs can take you from wavering on how to find your next customer to crushing your numbers.
- Developing and deploying sales strategies
- Managing and overseeing the organizations day-to-day sales operation
- Identifying and implementing process improvements that increase sales
- Providing guidance and support on sales related matters
- Identifying and mitigating sales related risks
- Providing a sounding board and support to existing leadership and sales team
- Helping recruit and develop sales talent
- Drive strategic initiatives such as launching new products
- Oversee the current sales team
Fractional CSOs are ideal for early to mid-stage companies that are growing or lack the budget to hire a full-time CSO. They also provide the flexibility to scale up or down depending on the company’s needs.
What are the benefits of a Fractional CSO?
Fractional COOs bring significant value to any sized company. Their benefits include:
- Cost Savings – Provide the same level of expertise as a full-time CSO, but at a fraction of the cost.
- Objectivity – Brings an outside perspective and can help the organization identify areas for improvement.
- Access to Expertise and Experience – Bring a wealth of experience and expertise to help an organization and can help navigate the complex operational landscape..
- Support to Existing Management Team – Provide guidance, mentoring and support to the current management team as it pertains to creating sales processes and increasing sales.
- Access to More Sales Skills – Have experience across a range of industries and technologies that they can apply to your organization.
- Drive Strategic Initiatives – Help the organization identify and implement strategic initiatives such as launching new product lines.
- Flexible – Flexibility with hours and the ability to scale up and down on a moment’s notice.
Many companies that employ fractional CSOs still maintain their own operations teams. Their Fractional CSO guides and directs those teams as needed to help avoid costly mistakes and keeps technology current.
Case Study: A Fractional CSO Grows Revenue
Company: A mid-sized SaaS company that focused on finance technology had a great vision but lacked sufficient revenue to survive. They recognized that they needed a consistent and effective sales process with metrics they could manage to.
Challenge: The company’s founders recognize they need help with their sales but lack the budget to hire a full-time CSO. They also need to gain the expertise to be able to manage sales through appropriate metrics. They need someone to help them create and execute a sales strategy that will drive growth and increase their customer base while being profitable.
Solution: They brought in a fractional Chief Sales Officer (CSO) to help build a sales process and implement measurable metrics.
The fractional CSO started by conducting a thorough analysis of the company’s sales efforts and identifying areas for improvement. They then worked with the sales team to develop a clear and structured sales process, complete with defined steps and roles. The fractional CSO also helped the company implement a CRM system to track progress and measure results.
With the new sales process in place, the fractional CSO worked with the sales team to set achievable sales goals and KPIs, such as the number of meetings scheduled and deals closed. The fractional CSO also provided training and coaching to help the sales team effectively use the new process and hit their targets.
Result:
As a result of the fractional CSO’s efforts, the company saw a significant increase in sales. The sales team was able to close more deals, and the company was able to accurately measure their progress and adjust their strategy accordingly. The sales process also allowed for greater efficiency and collaboration within the sales team, leading to further growth.
Summary
A fractional CSO can be a cost-effective solution for startups and other growing companies needing help with their operations efforts but lack the budget to hire a full-time employee. These professionals bring a wealth of experience and expertise to the table. They can help startups create and execute a comprehensive operations strategy that drives growth, increases their customer base, and helps the company to maintain profitability.
Want to Learn More?
A fractional CSO may be the solution if your company is looking for a way to save money while still getting the sales expertise you need. Reach out to NeoGig to learn more about how a fractional CSO can help your company unlock growth.