Rebranded a 40-year-old company, developing brand strategy, collaborating cross-functionally to understand the needs of each business unit (4 regions & 3 divisions). • Redesigned & launched a cutting-edge website, integrating all business units into 1 unified site. • Upgraded operational processes to a fully digital omni-channel experience. • Created marketing strategy that included digital placement, social media, paid media, SEO, sponsorships, partner and 3rd party events and videos, resulting in new lead generations, 25% increase in followers & 660% increase in engagement. • Designed & implemented Employee Experience programs such as Employee Recognition and Innovation programs, resulting in 87% positive feedback and 82% response rate on Global Employee Survey.