In my career, I’ve always been inquisitive and adventurous. Never afraid to take on a challenge or try something new. I’ve lived on 3 continents, traveled (not nearly enough), and, with my better half, am negotiating with our teenage daughter almost daily. Can you say commitment?

What does this have to do with marketing? In a word… compromise.

Nothing is perfect. Marketing isn’t. Sales aren’t. Product development isn’t. But there will always be learning. And I love learning new things.

Marketing is complex. From SEO to digital, inbound, direct mail, trade shows, brand advertising, and more, marketing is often treated as a range of individual tactics that can be switched on and off at will. And by working with various vendors, it’s easy for your messaging to get lost—losing campaign cohesion, reducing effectiveness, and creating the additional problem of vendor competition for your marketing budget.

This approach doesn’t do much for strategically building your brand or, more importantly, adding value to your company when and if a merger or acquisition is in your future.

I’ve helped clients in many industries and of all sizes throughout my career, from Global Fortune 500 to Regional SMBs. Some had M&A in their plans, while others didn’t. The one thing they all had in common was that they saw marketing as a strategic driver for their growth and invested in it.