Fractional PR Executive
Minimize your risk while optimizing your growth by leveraging Fractional Executives.
Helping a Startup go Viral with a Fractional PR Executive
The business world is constantly evolving and finding the right partners to grow with you is essential to success. That’s why more and more companies are turning to fractional Public Relations Executives as a solution for their PR strategy and management needs.
What is a Fractional PR Executive?
A fractional Public Relations (PR) executive is a professional who provides strategic PR support to an organization on a part-time or project basis. They are responsible for developing and implementing PR strategies that help to promote the organization’s image and reputation, and to communicate its key messages to a wide range of audiences.
- Develop and implement PR strategies
- Build and maintain relationships with key media outlets, influencers, and other stakeholders
- Identify and secure coverage opportunities in publications, online outlets, and social media platforms
- Draft and distribute press releases, fact sheets, and other communications materials
- Organize events, such as press conferences, product launches, and media tours
- Manage crisis communications, and help the organization to respond effectively to negative publicity
- Coach and advis other members of the organization’s leadership team on how to effectively communicate with the media and other stakeholders.
- Help build a positive brand reputation and increase its online visibility and social media following
Fractional PR Executives are ideal for early to mid-stage companies that are growing or lack the budget to hire a full-time VP of PR. They also provide the flexibility to scale up or down depending on the company’s needs.
What are the benefits of a Fractional PR Executive?
Fractional CMOs bring significant value to any sized company. Their benefits include:
- Cost Savings – Provide the same level of expertise as a full-time VP of PR, but at a fraction of the cost.
- Strategic Marketing Mind – Deliver strategic insight into the media direction of the company.
- Specialization & Experience – Have a specialized expertise in different areas in PR, such as digital, branding, social media, etc. and can help you in those specific areas.
- Fresh Perspective – Come with a fresh perspective to a company’s media efforts, helping content to stay fresh and original.
- Access to Network – Can draw from a vast network of media professionals and outlets that they can draw on in support of a company’s PR efforts.
- Efficiency – Their expertise helps them to focus on what is needed and deploy and manage projects more efficiently.
- Flexible – Flexibility with hours and the ability to scale up and down on a moment’s notice.
Many companies that employ fractional PR Executives still maintain their PR and media teams. Their Fractional PR Executive guides and directs those teams as needed to help avoid costly mistakes and keep things fresh.
Case Study: A Fractional CFP Unlocks Growth
Background: The company was founded in 2018 by a group of passionate entrepreneurs with a new approach to an existing B2B technology solution. Despite initial success in securing funding, the company needed help to gain visibility and credibility in the crowded market. The company hired a fractional Public Relations (PR) executive to boost its public relations efforts.
Challenge: The startup faced several challenges in its PR efforts, including a lack of media contacts, a weak brand image, and a need to understand how to effectively communicate its unique value proposition to the media and potential customers.
Solution: They hired a fractional PR executive to lead the company’s PR efforts part-time. He quickly built relationships with key media outlets and influencers in the market. He also worked with the startup’s leadership team to develop a clear and compelling messaging strategy highlighting the company’s unique approach and potential to disrupt the industry.
One of his key tactics strategically placed articles in relevant publications and online outlets. He identified key publications and online outlets with a strong readership in the target market and pitched articles that would appeal to their audience. He also worked to secure interviews with industry leaders and influencers who could speak to the value of the company’s approach and its potential impact on the market.
Additionally, he leveraged his relationships with key journalists to secure coverage in high-profile publications, including Forbes, Business Insider, and Huffington Post. The company was also featured in several viral videos, podcasts, and social media posts.
Result: The fractional PR executive’s efforts helped the startup establish a strong media presence and a positive brand image. The company’s unique approach and its potential impact on the industry were highlighted in several high-profile publications, and the company was able to secure significant media coverage.
The viral articles and videos helped the startup to attract new customers, partners, and investors and ultimately helped the startup to become a leading player in the industry. The startup increased its online visibility and social media following, which helped build a strong brand reputation in the market.
Summary
A fractional PR Executive can be a cost-effective solution for startups and early stage companies that need help getting noticed but lack the budget to hire a full-time employee. These professionals bring a wealth of experience and expertise to the table. They can help startups create and execute a comprehensive PR strategy that drives growth, increases their customer base and gets them noticed.
Want to Learn More?
A fractional PR Executive may be the solution if your company is looking for a way to save money while still getting the public relations expertise you need. Reach out to NeoGig to learn more about how a fractional PR Executive can help your company unlock growth.